Jewellery photography isn’t just about clicking a pretty piece — it’s about capturing the soul of craftsmanship, the sparkle of stones, the texture of metal, and the essence of elegance. At Sam Fotography, we understand that in the world of fine jewellery, every millimetre matters. And that’s exactly where the power of a 100mm macro lens comes in.
Why Jewellery Photography Is a League of Its Own
Unlike fashion or product photography, jewellery demands absolute precision. Each piece, whether a delicate diamond ring or a bold statement necklace, tells a story of detail.
Lighting, reflections, shadows — everything has to be just right. And most importantly, we need a lens that can get close without compromising clarity.
Enter the Hero: The 100mm Macro Lens
Our go-to for jewellery shoots? The 100mm macro lens. Here’s why this lens is a game Changer:
- Unparalleled Sharpness
This lens offers tack-sharp focus, allowing us to highlight even the tiniest engraving or gemstone facet. When clients zoom in, they don’t see pixels — they see perfection.
- True-to-Life Magnification
The 1:1 reproduction ratio means that what we see is what we get. It captures pieces in life size on the sensor, allowing for accurate portrayal of size, texture, and brilliance.
- Ideal Working Distance
The 100mm focal length gives us the perfect shooting distance — close enough to capture minute details, but far enough to avoid casting shadows or reflections from our own setup or equipment.
- Gorgeous Background Blur (Bokeh)
background that makes the jewellery pop without distractions.
- Versatile for Both Studio & Lifestyle
Whether it’s a clean white background for a catalogue or a model shot for a lookbook, the 100mm transitions smoothly between detailed stills and stylised storytelling.
Our Process at Sam Fotography
We treat every jewellery shoot like a miniature fashion campaign—mood boards, lighting tests, and lots of lens love. We pair our Canon 100mm macro lens with controlled lighting setups and high-res full-frame bodies to ensure every image tells a luxurious story.
Post-processing is just the final polish — the real magic lies in how the lens sees the piece in its raw, untouched brilliance.
Final Thoughts
Jewellery photography is a blend of science and sparkle, and the 100mm macro lens is our trusted tool to bridge both worlds. At Sam Fotography, we believe that the right lens doesn’t just take a photo — it elevates a jewel.
If you’re a brand looking to make your pieces shine online and in print, we’d love to collaborate.
Contact
sam@samfotography.com
+91-8130455677
Instagram: @samfotographyofficial
Let’s capture brilliance — one click at a time.
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